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Benefits of Custom Mobile App Development

What Are the Major Benefits of Custom Mobile App Development?

Whether it is an old organization or a startup, every business aims to increase productivity and maximize profits. That is the reason companies exist. Presumably, you are no different and are looking to take your organization to new heights.

Benefits of Custom Mobile App Development

Over the last few years, mobile usage has increased tremendously. In a few countries, mobile traffic is more than PC traffic. As per Statista, by the end of 2020, mobile apps are forecasted to generate around 189 billion U.S. dollars in revenues through app stores and in-app ads.

Right from booking an air ticket to ordering food or transferring money to shopping, every niche has apps that are making life easier for the people as they can conveniently order anything on the go. This has translated into a massive surge in revenues for the companies as more and more people are riding the mobile app bandwagon.

As a business owner, you can also benefit from this trend by getting a custom mobile app for your company.

Here are some benefits of a customized mobile app for your business:

Custom is the keyword

Having a mobile app will boost your business, but having a custom app development is bound to skyrocket your revenues. Just like people go to a tailor to get their suits custom made for that perfect fitting, the same applies to business. If you wish to offer an exceptional user experience to your customers, you need to have a complete bouquet of services that only a customized mobile app can offer.

Generic apps serve the primary purpose as they are available off-the-shelf, but they lack the immersive user experience and functionalities required by an organization.

Personalized experience 

A customized mobile app is your best bet to ensure excellent and happy user experience. If you wish to gain and retain the users, a custom app will help you a great deal as the custom apps are built with a particular audience in mind. For example, if you are an MLM company, your users might want to see the updated commission statement or look to add new distributors directly from the meeting venue.

All that can only happen if you have a customized app.

Increases productivity

No matter the size of your business, a custom app can facilitate smooth workplace collaboration by integrating various departments. Enhanced efficiency is directly proportional to increased productivity.

On the other hand, generic apps cannot link your departments seamlessly. Lack of linking between the departments will create communication gaps, reduced productivity, and increased discontent. This lack of communication through the mobile app is bound to lower productivity and reduced ROI.

Helps your business become profitable

A custom app is designed to induce users to browse more products, stay longer on the app, and make purchases.

Since custom apps are inherently designed to sync with the business objectives, they allow you to take maximum advantage of options that are designed to enhance business profits.

Read Also: A Checklist To Assess Mobile App Developers For Your Next Project


A few businesses need scalability from day one. Just like in an MLM business, new distributors are expected to join from across the geographies. This makes it imminent for a company to go for a customized mobile app because ready-to-use mobile apps will either lack the scalability or have multiple constraints.

Put – scalability of your custom app follows the scope of your business — it grows as you grow. You can have your app ready to scale as soon as you launch or get the required features at the time of need.


The success of an app is highly dependable on its security. Notably, in the niches, where there are financial transactions and customer records are maintained.

General apps may or may not have specific security measures, and it can put your business data to risk. A custom app from a custom mobile app development company can help you stay secure from all the threats that keep on emanating every other day from unscrupulous people or organizations.

Security is one of the biggest reasons you should opt for a custom app for your company.

Real-time customer feedback 

Custom apps allow you to send personalized messages and updates associated with your products or services to your customers in real-time. It will also enable you to access customer details and receive valuable feedback, which may be an excellent asset to enhancing long-term customer relationships.

The custom app can always help you in collecting required client information, based on which you can improve upon your services or products.

Final thoughts

There is a considerable difference in generic apps adapted for a particular business and a customized app that is purpose-built as per the specific needs of an organization.

Companies that have a long-term perspective and are looking to chart new growth heights cannot afford to compromise with a universal app. The only option is to go for a customized app!

If you are thinking of a customized app and looking for a custom mobile app development company, you should get in touch with Sankalp.

Sankalp is an ISO certified organization that recently received the Customer Choice Award 2019 by Software Suggest. They have a track record of successfully delivering over 4000+ projects across 50 countries.

You just cannot go wrong with Sankalp, get in touch with them today!

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