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Paid vs Free App Development – Pros and Cons

The mobile application development industry has undergone sharp changes in the way app development projects are being priced. Almost every app development company in the world is offering its services at affordable rates. However, the growing demand for feature-rich mobile apps has created challenges concerning the app development cost. These days, app developers are building products based on two pricing models, paid and free apps.

In paid app development, the customer pays the app development cost upfront. In free app development, the app is pre-built by the developer with basic features. However, the developer makes money after app deployment, through advertisements, in-app purchases, and premium/freemium subscriptions.

Here, let’s have a close look at the benefits and drawbacks of these two pricing models for app development companies and customers.

Paid Application Development Over Free App – Pros & Cons

The paid app market is not as active as it was a few years ago. About 30% of the apps in the Apple App Store and Google Play Store, require upfront payments. In the market, over 350,000 paid apps are available till the end of the year 2020. One of the biggest factors causing the downtrend of paid apps is the rise of freemium pricing.

         Pros of Paid App Development

Free Application Development – Pros & Cons

Free app development is in high demand for the past few years. The benefits of the freemium business model are helping every app development company around the world. The app development cost of free apps is not compromised on the pretext of cost savings. Instead, free apps are now packed with intuitive ads, extra content, and premium services. Over 92% of iOS apps are free and 85% of Android apps are downloaded at zero charges.

      Pros of Free App Development

      Cons of Free Apps


The debate on “paid vs free” app development continues to change the dynamics of the mobile industry. Some free apps get the worst reviews while some paid apps do not make even a hundred downloads. The only way to get the best out of these apps is to find a reliable app development company. An app developer with years of experience can build a free app with high engagement qualities and exciting features. It can also create a paid app packed with exclusive features that are worth its price.

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