Benefits of Custom Apps vs Free Apps

Top 5 Benefits of Custom Apps over Free Apps

Every organization wants to build a unique mobile application for its customers. The app should not only have a distinctive brand value but also provide an advantage over its competitors. Customized mobile application development helps you achieve this goal. Your business can get its custom app build for your target audience and based on your specific needs. The competition in today’s mobile app marketplace is intense. Every company is offering new features, better UI, and an improved UX through its mobile apps. In this race, custom apps are the best option. It not only stands out from the rest of the generic applications and free apps but also overcomes multiple business challenges.

What are Custom Apps?

Custom mobile apps are built for a specific user-base. A mobile application development company focuses on the business requirements and user expectations for apps. The features are also developed accordingly. The app provides a unique characteristic to the business; digital presence. Therefore, customized mobile applications have better capabilities than free apps and generic apps.

Benefits of Custom Apps

Let’s have a look at the benefits. Free apps and generic apps usually replicate their features from each other. It makes them less interesting and redundant. Custom apps have tailor-made workflows and reporting features. That is to say that custom applications can meet your needs in ways the free apps can’t.

Custom applications are more powerful tools of B2C and B2B enterprises than free apps. There are several benefits of customized mobile applications that make them sought-after alternatives to free apps and generic apps.

1. Personalized UX

Personalization is the core objective of any custom mobile application development project. Custom apps provide an individualized experience to the user. To provide a highly satisfactory UX, custom app developers develop the features of the app by keeping a particular audience in mind. Compared to free apps, personalized apps can –

• boost engagement and conversion rates
• increase user retention and app usage
• build stronger customer relationships
• support ROI increments in the long run

Unlike free apps, the UX of custom apps varies based on the business and the users. And, this variety is the necessary spice for your business growth.

2. Sales Booster

Custom mobile apps open multiple streams of revenue generation. You can build strategic third-party collaborations through it. Any business can successfully extend a product or service to a new set of customers with these apps. For instance, a confectionary can partner with florists and gift shops by building a custom app. Hence, customers get a wholesome experience by selecting and purchasing bouquets or gift cards with their birthday cake orders. Free apps do not support partnerships with third-party vendors. Their app infrastructure is not that flexible. Custom apps, however, can boost your sales by teaming up with supplementary businesses in your domain.

3. High on Productivity

Custom apps are high on productivity, which means they help in running your business efficiently.  It can be organized to create business intelligence. The developers can also integrate multiple functions into one feature. Productivity-wise, the reasons why custom apps are better than free apps include –

• scalable features
• smooth workforce collaboration
• seamless integrations
• singleton functionalities

Free apps and generic apps are not able to incorporate such solutions. Therefore, they lack efficiency and productivity over custom enterprise mobile applications.

4. Scalable Infrastructure

The scalability of custom apps impacts the scope of a business. The developers make sure that their apps scale up or scale down based on the business needs. From features to backend services, these apps are more scalable than free apps. They may require an extra investment, however, they ensure zero downtime for users. Therefore, these can evolve as your business grows.

5. Best-in-class Security

If your business needs high security, free apps are unable to incorporate new protocols. On the other hand, personalization can adopt makeshift changes to ramp up your business security. They can protect your data with cloud storage and end-to-end multi-layer encryption. Even these apps keep you in control of defining the level of authentication and access to your employees. The security features are fully configurable, an advantage not possible with any generic app.

Final Thoughts 

In conclusion, you must realize that a mobile application needs to treat its users specially. From a business perspective, custom apps are successful in making general users into prospective customers. To put it in simpler terms, a customized app experience retains users and also converts them into customers.

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