{"id":3866,"date":"2021-09-02T04:21:36","date_gmt":"2021-09-02T04:21:36","guid":{"rendered":"https:\/\/mobileapp.sankalpcs.com\/blog\/?p=3866"},"modified":"2021-09-02T04:21:36","modified_gmt":"2021-09-02T04:21:36","slug":"a-step-by-step-app-store-optimization-aso-guide-for-app-store-and-play-store","status":"publish","type":"post","link":"https:\/\/mobileapp.sankalpcs.com\/blog\/2021\/09\/02\/a-step-by-step-app-store-optimization-aso-guide-for-app-store-and-play-store\/","title":{"rendered":"A Step By Step App Store Optimization (ASO) Complete Guide for App Store and Play Store"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3866\" class=\"elementor elementor-3866\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b145df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b145df\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a07dc8e\" data-id=\"a07dc8e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1338a73 elementor-widget elementor-widget-text-editor\" data-id=\"1338a73\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.2 - 23-04-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p style=\"text-align: justify;\">Do you know by Q1 2021, how many apps are developed for different platforms?<\/p><p style=\"text-align: justify; padding-left: 40px;\"><span style=\"color: #808080;\"><em>&#8220;A whopping 3.48 million apps on the Android platform and over 2.22 million apps for iOS users!&#8221;\u00a0<\/em><\/span><\/p><p style=\"text-align: justify;\">With so many apps available,\u00a0<strong>How will you be able to stand out with your app in an ocean of infinite options?<\/strong><\/p><p style=\"text-align: justify;\">The answer is \u2013 <a href=\"https:\/\/mobileapp.sankalpcs.com\/app-store-optimisation\">App Store Optimization or ASO!<\/a> This blog offers a Complete Guide to App Store Optimization and how ASO has gained such prominence in recent times.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae02a67 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ae02a67\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3c8e87\" data-id=\"e3c8e87\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-620a4a5 elementor-widget elementor-widget-image\" data-id=\"620a4a5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.2 - 23-04-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"749\" height=\"349\" src=\"https:\/\/mobileapp.sankalpcs.com\/blog\/wp-content\/uploads\/2021\/09\/MA-Blogs-2.png\" class=\"attachment-large size-large wp-image-3870\" alt=\"App Store Optimization (ASO) Guide\" loading=\"lazy\" srcset=\"https:\/\/mobileapp.sankalpcs.com\/blog\/wp-content\/uploads\/2021\/09\/MA-Blogs-2.png 749w, https:\/\/mobileapp.sankalpcs.com\/blog\/wp-content\/uploads\/2021\/09\/MA-Blogs-2-300x140.png 300w\" sizes=\"(max-width: 749px) 100vw, 749px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c77d71c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c77d71c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f02c28\" data-id=\"4f02c28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a79c94 elementor-widget elementor-widget-text-editor\" data-id=\"2a79c94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In this blog, we will learn about &#8220;App Store Optimization Complete Guide (ASO) to boost the visibility and ranking of your app.&#8221;<\/p><ul><li>What is App Store Optimization?<\/li><li>How is it different from Search Engine Optimization?<\/li><li>How to select the right keywords?<\/li><li>App Store Optimization Tricks<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77db393 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77db393\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e1f51f\" data-id=\"1e1f51f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f824374 elementor-position-left elementor-view-default elementor-mobile-position-top elementor-vertical-align-top elementor-widget elementor-widget-icon-box\" data-id=\"f824374\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"http:\/\/localhost\/mobileapp\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-box.min.css\">\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span class=\"elementor-icon elementor-animation-\" >\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-quote-left\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tRanking on the app store and play store doesn't happen by chance. You need to have a solid ASO strategy in place to influence your growth on the platforms.  \t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62ff69f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62ff69f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7aa3851\" data-id=\"7aa3851\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c2920e elementor-widget elementor-widget-heading\" data-id=\"6c2920e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.2 - 23-04-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-medium\">What is App Store Optimization?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4588405 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4588405\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e631eaf\" data-id=\"e631eaf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c548e4c elementor-widget elementor-widget-text-editor\" data-id=\"c548e4c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: justify;\">App store optimization is also known as App store marketing and Mobile App SEO. ASO is all about improving the visibility of the app within Google Play or the Apple app store. With an increase in impressions, the objective is to enhance the traffic to your app for downloads. This process is segregated into 2 parts \u2013 optimizing the app page and optimizing the search page. Although the basic goal is to promote app downloads, few other reasons are:<\/p><ul><li>Positive rating and review of the app<\/li><li>Engaging target audience with content<\/li><li>Maximizing brand exposure<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-faccf1b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"faccf1b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e40cc5b\" data-id=\"e40cc5b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d807558 elementor-widget elementor-widget-heading\" data-id=\"d807558\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">How is it different from Search Engine Optimization?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-99e7483 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"99e7483\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b890dbe\" data-id=\"b890dbe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9034496 elementor-widget elementor-widget-text-editor\" data-id=\"9034496\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: justify;\">The biggest difference is ASO applies to mobile apps while SEO is done for websites. While the objective of ASO is to push people to download the apps, SEO attracts the audience to click the website. Below is a checklist that demonstrates the key differences and similarities.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-22b1ea3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"22b1ea3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4362fed\" data-id=\"4362fed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6e4c0e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e4c0e2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b58ded4\" data-id=\"b58ded4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c5d43c elementor-widget elementor-widget-heading\" data-id=\"2c5d43c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">ASO<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8afd238 elementor-widget elementor-widget-text-editor\" data-id=\"8afd238\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\">Search Engine \u2013 Google Play, Apple App store<\/p><p style=\"text-align: center;\"><strong>ON-PAGE<\/strong><\/p><p style=\"text-align: center;\">App name<br \/>Description<br \/>Keywords<br \/>Usage &amp; Quality metrics<br \/>Uninstall rates<\/p><p style=\"text-align: center;\"><strong>OFF-PAGE<\/strong><\/p><p style=\"text-align: center;\">Ratings and review<br \/>Download stats<br \/>Backlinks<\/p><p style=\"text-align: center;\"><strong>GOALS<\/strong><\/p><p style=\"text-align: center;\">Maximum download of the app<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7967826\" data-id=\"7967826\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-618ef3f elementor-widget elementor-widget-heading\" data-id=\"618ef3f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">SEO<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc21dc2 elementor-widget elementor-widget-text-editor\" data-id=\"fc21dc2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\">Search engine &#8211; Google search, Yahoo, Bing<\/p><p style=\"text-align: center;\"><strong>ON-PAGE<\/strong><\/p><p style=\"text-align: center;\">H1, H2, H3<br \/>Title tags<br \/>Keyword density<br \/>Page speed<br \/>Bounce rate<\/p><p style=\"text-align: center;\"><strong>OFF-PAGE<\/strong><\/p><p style=\"text-align: center;\">Anchor text<br \/>Links<br \/>Social signals<\/p><p style=\"text-align: center;\"><strong>GOALS<\/strong><\/p><p style=\"text-align: center;\">Maximum visitors on the website<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47a7680 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47a7680\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a197a58\" data-id=\"a197a58\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82b718c elementor-widget elementor-widget-text-editor\" data-id=\"82b718c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: justify;\">App store search is the most common way of discovering new apps.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-582937e elementor-position-left elementor-view-default elementor-mobile-position-top elementor-vertical-align-top elementor-widget elementor-widget-icon-box\" data-id=\"582937e\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span class=\"elementor-icon elementor-animation-\" >\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-quote-left\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span  >\n\t\t\t\t\t\tDid you know\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tOver 70% of mobile users utilize search to locate new apps? Furthermore, about 65% of users directly download the app after the search\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70e118a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70e118a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f4ad9e0\" data-id=\"f4ad9e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de168dc elementor-widget elementor-widget-text-editor\" data-id=\"de168dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: justify;\">So, the next big question is how to select the right keywords for app store optimization.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9dd2883 elementor-widget elementor-widget-heading\" data-id=\"9dd2883\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">ASO Keystring:<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-97b071f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"97b071f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d2725bb\" data-id=\"d2725bb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aee551d elementor-widget elementor-widget-text-editor\" data-id=\"aee551d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: justify;\">This is designed for the algorithms to pick the keywords and not shown to the front-end users. Once you have the best keywords in your title, name and subtitle, put the remaining keywords in the keystrings. Connect with your development team to update your keystring within your App Store Connect account. As per Apple, avoid using the below keywords:<\/p><ul><li>Duplicate words<\/li><li>The word \u2018app\u2019<\/li><li>Name of categories<\/li><li>Special characters like # or @<\/li><li>Plural words that are already used in the singular form<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d8f33f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d8f33f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47686ea\" data-id=\"47686ea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-021f0df elementor-widget elementor-widget-heading\" data-id=\"021f0df\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">App Store Description: <\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3cf4c18 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3cf4c18\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46b32cf\" data-id=\"46b32cf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ec710c elementor-widget elementor-widget-text-editor\" data-id=\"1ec710c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: justify;\">Having a keyword strategy in the description is a key factor. Although descriptions are not directly indexed by algorithms, Apple search ads and Google will index these keywords. You can have the description upto 4k characters, so include the most relevant keywords that reach the users.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68b3cc6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68b3cc6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1da7e0d\" data-id=\"1da7e0d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91d93fc elementor-widget elementor-widget-heading\" data-id=\"91d93fc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Title: <\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0465511 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0465511\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a0ceae6\" data-id=\"a0ceae6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1bd2fb7 elementor-widget elementor-widget-text-editor\" data-id=\"1bd2fb7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: justify;\">The title of the app is the keyword field that creates the biggest influence on search rankings. Keep the brand name followed by the most appropriate terms that describe the features, USP and component of the app. Thinking from the customer\u2019s perspective can help you in placing the right keywords.\u00a0 Repeating keywords is strictly not advisable as app store algorithms pick up words throughout the metadata. \u00a0<\/p><p style=\"text-align: justify;\">The best way to list down the keywords is by listing the features of your app. Then compare it with the possible words that users would use to search for the app. In the end, place your keywords in the title, subtitles by mixing the keywords from both lists that are unique and relevant.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f070996 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f070996\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.2 - 23-04-2023 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-bottom:0;flex-grow:1;border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd2d021 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"dd2d021\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3f17c5\" data-id=\"e3f17c5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4177fef elementor-position-left elementor-view-default elementor-mobile-position-top elementor-vertical-align-top elementor-widget elementor-widget-icon-box\" data-id=\"4177fef\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span class=\"elementor-icon elementor-animation-\" >\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-quote-left\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<span class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span  >\n\t\t\t\t\t\tAlso read,\t\t\t\t\t<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t<a href=\"https:\/\/mobileapp.sankalpcs.com\/blog\/mobile-app-gamification-everything-to-know-about\/\" target=\"_blank\">Mobile App Gamification \u2013 Everything to Know About.<\/a>\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d4aaecd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d4aaecd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a56d5a\" data-id=\"1a56d5a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7576749 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7576749\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c377861 elementor-widget elementor-widget-heading\" data-id=\"c377861\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Top App Store Optimization tricks<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-93316fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"93316fa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0c60757\" data-id=\"0c60757\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db06e68 elementor-widget elementor-widget-heading\" data-id=\"db06e68\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Extensive Research:<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b3589ec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b3589ec\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62dc9a1\" data-id=\"62dc9a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb8e4e5 elementor-widget elementor-widget-text-editor\" data-id=\"fb8e4e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: justify;\">Before even finalizing the concept, various factors have to be studied to get the right users. <em>Competitors, user base, language, social proof, keywords, keyword ranking strategy<\/em> and more. Decide if you want to rank with difficult keywords with higher traffic or top the list for a lesser difficult word.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c26bd0b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c26bd0b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3caa5a0\" data-id=\"3caa5a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f56a5a1 elementor-widget elementor-widget-heading\" data-id=\"f56a5a1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">App Name: <\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eb82684 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eb82684\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11bb941\" data-id=\"11bb941\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88e386e elementor-widget elementor-widget-text-editor\" data-id=\"88e386e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: justify;\">Research suggests that apps that included relevant keywords stand 10.3% higher than apps without proper keywords. Not only branding, but the right app name is also a key part of ASO. Get a catchy name that highlights the USP without getting truncated is the key.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f61ae37 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f61ae37\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c5a1571\" data-id=\"c5a1571\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77e2888 elementor-widget elementor-widget-heading\" data-id=\"77e2888\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Enhance the app with screenshots & videos:<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39f4331 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39f4331\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34feacf\" data-id=\"34feacf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c1ea539 elementor-widget elementor-widget-text-editor\" data-id=\"c1ea539\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: justify;\">Though adding screenshots and videos doesn\u2019t help in improving rankings, but certainly helps in driving downloads. Build a story with the first 2-3 screenshots that are displayed to users \u2013 it builds up the curiosity.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-acb4c0b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"acb4c0b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a5f8999\" data-id=\"a5f8999\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-401b1c9 elementor-widget elementor-widget-heading\" data-id=\"401b1c9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">Localize the app:<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27d5e17 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27d5e17\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d248084\" data-id=\"d248084\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5664e54 elementor-widget elementor-widget-text-editor\" data-id=\"5664e54\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: justify;\">Not just translating the language, it\u2019s about adapting as per the country, people and habits. Customize the keywords as per geographical region along with images, videos, the way you highlight the USP\u2019s.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-722218d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"722218d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b4ecd32\" data-id=\"b4ecd32\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8749d28 elementor-widget elementor-widget-heading\" data-id=\"8749d28\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Conclusion<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12543c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12543c2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9fe4724\" data-id=\"9fe4724\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f47380 elementor-widget elementor-widget-text-editor\" data-id=\"8f47380\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: justify;\">Once the <a href=\"https:\/\/mobileapp.sankalpcs.com\/\">Mobile app development<\/a> part is over App Store Optimization is more important to get higher visibility and downloads.\u00a0<\/p><p>If you want to boost the visibility and ranking of your app \u00a0then ASO is one of the primary ingredients of the recipe for mobile app promotion and success.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"wp-socializer wpsr-share-icons\" data-lg-action=\"show\" data-sm-action=\"show\" data-sm-width=\"768\"><h3>Share and Enjoy !<\/h3><div class=\"wpsr-si-inner\"><div class=\"wpsr-counter wpsrc-sz-40px\" style=\"color:#000\"><span class=\"scount\" data-wpsrs=\"\" data-wpsrs-svcs=\"facebook,twitter,linkedin\"><i class=\"fa fa-share-alt\" aria-hidden=\"true\"><\/i><\/span><small class=\"stext\">Shares<\/small><\/div><div class=\"socializer sr-popup sr-count-1 sr-fluid sr-40px sr-opacity sr-pad\"><span class=\"sr-facebook\"><a data-id=\"facebook\" style=\"color:#ffffff;\" rel=\"nofollow\" href=\"https:\/\/www.facebook.com\/share.php?u=\" target=\"_blank\" title=\"Share this on Facebook\"><i class=\"fab fa-facebook-f\"><\/i><span class=\"ctext\" data-wpsrs=\"\" data-wpsrs-svcs=\"facebook\"><\/span><\/a><\/span>\n<span class=\"sr-twitter\"><a data-id=\"twitter\" style=\"color:#ffffff;\" rel=\"nofollow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=%20-%20%20\" target=\"_blank\" title=\"Tweet this !\"><i class=\"fab fa-twitter\"><\/i><\/a><\/span>\n<span class=\"sr-linkedin\"><a data-id=\"linkedin\" style=\"color:#ffffff;\" rel=\"nofollow\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=\" target=\"_blank\" title=\"Add this to LinkedIn\"><i class=\"fab fa-linkedin-in\"><\/i><\/a><\/span>\n<span class=\"sr-share-menu\"><a href=\"#\" target=\"_blank\" title=\"More share links\" style=\"color:#ffffff;\" data-metadata=\"{&quot;url&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;,&quot;excerpt&quot;:&quot;&quot;,&quot;image&quot;:&quot;&quot;,&quot;short-url&quot;:&quot;&quot;,&quot;rss-url&quot;:&quot;https:\\\/\\\/mobileapp.sankalpcs.com\\\/blog\\\/feed\\\/&quot;,&quot;comments-section&quot;:&quot;comments&quot;,&quot;raw-url&quot;:null,&quot;twitter-username&quot;:&quot;&quot;,&quot;fb-app-id&quot;:&quot;&quot;,&quot;fb-app-secret&quot;:&quot;&quot;}\"><i class=\"fa fa-plus\"><\/i><\/a><\/span><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Do you know by Q1 2021, how many apps are developed for different platforms? &#8220;A whopping 3.48 million apps on the Android platform and over 2.22 million apps for iOS users!&#8221;\u00a0 With so many apps available,\u00a0How will you be able to stand out with your app in an ocean of infinite options? The answer is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3881,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>A Step By Step App Store Optimization (ASO) Complete Guide for App Store and Play Store - Mobile app<\/title>\r\n<meta name=\"description\" content=\"ASO is all about improving the visibility of the app within Google Play or the Apple app store. This blog offers a Complete Guide to App Store Optimization and how ASO has gained such prominence in recent times\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/mobileapp.sankalpcs.com\/blog\/2021\/09\/02\/a-step-by-step-app-store-optimization-aso-guide-for-app-store-and-play-store\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"A Step By Step App Store Optimization (ASO) Complete Guide for App Store and Play Store - Mobile app\" \/>\r\n<meta property=\"og:description\" content=\"ASO is all about improving the visibility of the app within Google Play or the Apple app store. This blog offers a Complete Guide to App Store Optimization and how ASO has gained such prominence in recent times\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/mobileapp.sankalpcs.com\/blog\/2021\/09\/02\/a-step-by-step-app-store-optimization-aso-guide-for-app-store-and-play-store\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Mobile app\" \/>\r\n<meta property=\"article:published_time\" content=\"2021-09-02T04:21:36+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/mobileapp.sankalpcs.com\/blog\/wp-content\/uploads\/2021\/09\/MA-Blogs-1-1.png\" \/>\r\n\t<meta property=\"og:image:width\" content=\"749\" \/>\r\n\t<meta property=\"og:image:height\" content=\"349\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\r\n<meta name=\"author\" content=\"mobileapp\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"mobileapp\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mobileapp.sankalpcs.com\/blog\/2021\/09\/02\/a-step-by-step-app-store-optimization-aso-guide-for-app-store-and-play-store\/\",\"url\":\"https:\/\/mobileapp.sankalpcs.com\/blog\/2021\/09\/02\/a-step-by-step-app-store-optimization-aso-guide-for-app-store-and-play-store\/\",\"name\":\"A Step By Step App Store Optimization (ASO) Complete Guide for App Store and Play Store - Mobile app\",\"isPartOf\":{\"@id\":\"https:\/\/mobileapp.sankalpcs.com\/blog\/#website\"},\"datePublished\":\"2021-09-02T04:21:36+00:00\",\"dateModified\":\"2021-09-02T04:21:36+00:00\",\"author\":{\"@id\":\"https:\/\/mobileapp.sankalpcs.com\/blog\/#\/schema\/person\/f8203a62f085d79528dd43ea92672eab\"},\"description\":\"ASO is all about improving the visibility of the app within Google Play or the Apple app store. This blog offers a Complete Guide to App Store Optimization and how ASO has gained such prominence in recent times\",\"breadcrumb\":{\"@id\":\"https:\/\/mobileapp.sankalpcs.com\/blog\/2021\/09\/02\/a-step-by-step-app-store-optimization-aso-guide-for-app-store-and-play-store\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mobileapp.sankalpcs.com\/blog\/2021\/09\/02\/a-step-by-step-app-store-optimization-aso-guide-for-app-store-and-play-store\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mobileapp.sankalpcs.com\/blog\/2021\/09\/02\/a-step-by-step-app-store-optimization-aso-guide-for-app-store-and-play-store\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mobileapp.sankalpcs.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A Step By Step App Store Optimization (ASO) Complete Guide for App Store and Play Store\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mobileapp.sankalpcs.com\/blog\/#website\",\"url\":\"https:\/\/mobileapp.sankalpcs.com\/blog\/\",\"name\":\"Mobile app\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mobileapp.sankalpcs.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/mobileapp.sankalpcs.com\/blog\/#\/schema\/person\/f8203a62f085d79528dd43ea92672eab\",\"name\":\"mobileapp\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mobileapp.sankalpcs.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/dc00be3d34e306dbcf96827ae20d0687?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/dc00be3d34e306dbcf96827ae20d0687?s=96&d=mm&r=g\",\"caption\":\"mobileapp\"},\"sameAs\":[\"http:\/\/localhost\/mobileapp\"],\"url\":\"https:\/\/mobileapp.sankalpcs.com\/blog\/author\/mobileapp\/\"}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A Step By Step App Store Optimization (ASO) Complete Guide for App Store and Play Store - Mobile app","description":"ASO is all about improving the visibility of the app within Google Play or the Apple app store. This blog offers a Complete Guide to App Store Optimization and how ASO has gained such prominence in recent times","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mobileapp.sankalpcs.com\/blog\/2021\/09\/02\/a-step-by-step-app-store-optimization-aso-guide-for-app-store-and-play-store\/","og_locale":"en_US","og_type":"article","og_title":"A Step By Step App Store Optimization (ASO) Complete Guide for App Store and Play Store - Mobile app","og_description":"ASO is all about improving the visibility of the app within Google Play or the Apple app store. This blog offers a Complete Guide to App Store Optimization and how ASO has gained such prominence in recent times","og_url":"https:\/\/mobileapp.sankalpcs.com\/blog\/2021\/09\/02\/a-step-by-step-app-store-optimization-aso-guide-for-app-store-and-play-store\/","og_site_name":"Mobile app","article_published_time":"2021-09-02T04:21:36+00:00","og_image":[{"width":749,"height":349,"url":"https:\/\/mobileapp.sankalpcs.com\/blog\/wp-content\/uploads\/2021\/09\/MA-Blogs-1-1.png","type":"image\/png"}],"author":"mobileapp","twitter_card":"summary_large_image","twitter_misc":{"Written by":"mobileapp","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/mobileapp.sankalpcs.com\/blog\/2021\/09\/02\/a-step-by-step-app-store-optimization-aso-guide-for-app-store-and-play-store\/","url":"https:\/\/mobileapp.sankalpcs.com\/blog\/2021\/09\/02\/a-step-by-step-app-store-optimization-aso-guide-for-app-store-and-play-store\/","name":"A Step By Step App Store Optimization (ASO) Complete Guide for App Store and Play Store - Mobile app","isPartOf":{"@id":"https:\/\/mobileapp.sankalpcs.com\/blog\/#website"},"datePublished":"2021-09-02T04:21:36+00:00","dateModified":"2021-09-02T04:21:36+00:00","author":{"@id":"https:\/\/mobileapp.sankalpcs.com\/blog\/#\/schema\/person\/f8203a62f085d79528dd43ea92672eab"},"description":"ASO is all about improving the visibility of the app within Google Play or the Apple app store. This blog offers a Complete Guide to App Store Optimization and how ASO has gained such prominence in recent times","breadcrumb":{"@id":"https:\/\/mobileapp.sankalpcs.com\/blog\/2021\/09\/02\/a-step-by-step-app-store-optimization-aso-guide-for-app-store-and-play-store\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mobileapp.sankalpcs.com\/blog\/2021\/09\/02\/a-step-by-step-app-store-optimization-aso-guide-for-app-store-and-play-store\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mobileapp.sankalpcs.com\/blog\/2021\/09\/02\/a-step-by-step-app-store-optimization-aso-guide-for-app-store-and-play-store\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mobileapp.sankalpcs.com\/blog\/"},{"@type":"ListItem","position":2,"name":"A Step By Step App Store Optimization (ASO) Complete Guide for App Store and Play Store"}]},{"@type":"WebSite","@id":"https:\/\/mobileapp.sankalpcs.com\/blog\/#website","url":"https:\/\/mobileapp.sankalpcs.com\/blog\/","name":"Mobile app","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mobileapp.sankalpcs.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/mobileapp.sankalpcs.com\/blog\/#\/schema\/person\/f8203a62f085d79528dd43ea92672eab","name":"mobileapp","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mobileapp.sankalpcs.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/dc00be3d34e306dbcf96827ae20d0687?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dc00be3d34e306dbcf96827ae20d0687?s=96&d=mm&r=g","caption":"mobileapp"},"sameAs":["http:\/\/localhost\/mobileapp"],"url":"https:\/\/mobileapp.sankalpcs.com\/blog\/author\/mobileapp\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/mobileapp.sankalpcs.com\/blog\/wp-json\/wp\/v2\/posts\/3866"}],"collection":[{"href":"https:\/\/mobileapp.sankalpcs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobileapp.sankalpcs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobileapp.sankalpcs.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mobileapp.sankalpcs.com\/blog\/wp-json\/wp\/v2\/comments?post=3866"}],"version-history":[{"count":0,"href":"https:\/\/mobileapp.sankalpcs.com\/blog\/wp-json\/wp\/v2\/posts\/3866\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobileapp.sankalpcs.com\/blog\/wp-json\/wp\/v2\/media\/3881"}],"wp:attachment":[{"href":"https:\/\/mobileapp.sankalpcs.com\/blog\/wp-json\/wp\/v2\/media?parent=3866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobileapp.sankalpcs.com\/blog\/wp-json\/wp\/v2\/categories?post=3866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobileapp.sankalpcs.com\/blog\/wp-json\/wp\/v2\/tags?post=3866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}