The core functionality and UX of your mobile app need to be influenced by user feedback. Otherwise, your entire business model will fail! Asking users for reviews and feedbacks can have many benefits. Here are the most critical points to remember when seeking feedback for your mobile application.
Know Your User
Developers can ask users for insights and, in doing so, boost their app rating. Communicating with users is essential. Users depend on internet reviews while choosing an app. So, your mobile app development process must include getting feedback from customers in software rather than redirecting it to Google Play Store or App Store. In case the app has a feedback form, it should be easy to access. If the feedback form takes too long, users can leave without looking backward. Research has even found 42% of users indicate pop-ups are annoying. So, always consider your pop-up strategies before unleashing the mobile app to the user.
How to Collect User Feedback
The main reason for user feedback is to get insights on how to improve the app and raise ratings. When the app is published on a platform, forcing users to leave feedback on the Google or Apple Store may backfire. It is better not to force users to leave feedback, but rather connect with your brand outside the platform.
Knowing what customers need in a mobile app is challenging. If you don’t listen to your customer, your business could fail. Feedback enables customers to drive the product roadmap and the smartphone app development process. Spend time looking at analytics to decode customer behavior, and the higher the customer feedback is, the better the customer base and app being used are. Checking with customers regarding feedback is a wonderful way to foster relationships between mobile customers and develop communities. When customers feel feedback is taken seriously, they feel more connected to the app. What customers want from a mobile app takes precedence over that which one seeks to promote. Providing value is the key here. Show individuals that you are listening, and they will respond.
Feedback for the Mobile App
Use different tools within the app to create accessible outlets for feedback. Getting feedback is easy as customers can reach out within the app, due to this. Encouraging customers to leave feedback is critical by encouraging them to know what they need. People who care about the app read version release notes. Customers need to be able to reach out and talk to you. To reach a more extensive section of customers, you need to be proactive and promote prompt feedback. You should not ask for feedback when customers launch the app or are in the middle of an activity.
1 Feedback Surveys
Surveys can be potent tools for driving market analysis and customer insights. Incorporating in-app surveys into the product roadmap also helps. Every feedback given is thus valued and validated. This feedback is critical for mobile apps, and one needs to make sense of it. Organize the feedback into sections like problems and suggestions based on priority.
2 Review Mining
Another great way to get feedback is through review mining. Reviews in app stores offer an excellent opportunity to learn. From specific crash conditions to bug discovery, app store reviews need to be part of the feedback process. Positive reviews could also include suggestions for improvement. So, use filters to sort out the reviews.
3 Feedback Forms
To receive fewer negative reviews on app stores, users need to leave feedback within the app. They can do so using feedback forms. Questions in forms provide some answers to simplify the user experience. Questions can relate to present functionalities and new features.
Don’t frame vague questions. Use short feedback forms before the app screen that you need to elicit quality feedback. Your mobile app development team can provide incentives in feedback forms. Approach the process of gathering feedback as natively as can be. Instant messaging forms can also be used to communicate directly with the user. Create customized and branded in-app surveys using an experienced mobile app development company.
4 Emails
Emails are another active communication channel, provided you use engaging, clear subject lines. Always use feedback emails to explain how the information can help your app and the deadline for leaving the feedback.
Responding to Feedback
Irrespective of whether the feedback or outcome is positive or negative, you need to respond. Contact tech support for dealing with bugs or issues. When users ask for new features, suggest early access to app versions and request feedback on it. If the user’s problem is complicated, check and ask for details. Once there is a stable feedback flow, fix bug requests. Filter the feedback and prioritize issues.
Conclusion
At Sankalp, a leading ISO-certified mobile app development firm; the company is driven by a vision to help our clients through responsive apps that generate reliable feedback. Sankalp is a premier mobile app development partner that provides strategic value through incorporation of useful modes of input into the app. Post-release feedback is also monitored by Sankalp’s app design and development team. All in all, Sankalp remains the first choice as a mobile app development partner by progressive companies that value timely feedback for useful refinement of your business app.
Read More: Your Reliable Guide To The Mobile App Design Process